Danielle Thompson is the founder of Goldspun Training
About Me…
Hi, I’m Danielle Thompson, founder of Goldspun Training and creator of Brilliant Brand Basics.
I help small business owners understand marketing in a way that actually makes sense — no jargon, no pressure, just clarity, confidence, and results.
Why I do what I do
I’ve worked in marketing and branding for over 15 years, across corporate giants, creative agencies, and small independent businesses. And in that time, I’ve seen one problem come up again and again, brilliant business owners who’ve been made to feel like marketing is too complicated for them.
They’re told they need funnels, formulas, hashtags, hacks, or high-ticket coaches to succeed.
They end up overwhelmed, oversold, and underconfident, wondering if they’ll ever “get it.”
That’s why I created Goldspun Training.
Because marketing shouldn’t make you feel small, it should make you feel in control.
I’m on a mission to strip away the noise, the jargon, and the ego, and show people that marketing can be simple, ethical, and even enjoyable.
How I got here
Before I built Goldspun, I worked across a range of roles that gave me both the creative spark and the strategic foundation my clients rely on today.
Customer Service & Logistics at Bacardi-Martini and Boots – where I learned what makes people tick and how strong systems drive results.
Creative & Brand Management – overseeing campaigns, copy, colour, photography, and layout across in-store, digital, and print media.
Freelance Writing & Editing – shaping words and visuals into messages that connect and convert.
That blend of corporate experience, creative thinking, and real-world pragmatism is what underpins everything I teach today.
I don’t just understand marketing, I understand what it feels like to build something from the ground up while spinning a hundred other plates.
My philosophy
I believe marketing should feel empowering, not manipulative.
It’s not about chasing algorithms — it’s about knowing who you are, what you stand for, and how to communicate that clearly.
That’s why everything I create under Goldspun Training is:
Bite-sized: because learning doesn’t have to be overwhelming.
Ethical: because good marketing doesn’t rely on fear or FOMO.
Practical: because you need tools you can actually use, not theory you’ll never apply.
Why people work with me
Because I make marketing feel doable.
Because I talk like a human, not a marketer.
And because I care deeply about helping small business owners finally feel confident telling their story.
I’ve taught hundreds of people how to find their voice, define their brand, and build strategies that fit their life, not the other way around.
My signature course — Brilliant Brand Basics
If you’re ready to stop overthinking and start building, Brilliant Brand Basics will show you exactly how to get there.
It’s a clear, step-by-step course that takes you from “I don’t know where to start” to “I’ve finally got this.”
